Fabulous
Guests rate it highest for location, service and rooms.
8.84,979Reviews- Check-in from 2:30 PMCheck-out by 12:00 PM. The front desk is staffed around the clock, so a late arrival is fine.
- Exceptional locationGuests rate the location 9.7 out of 10, at Canciller Ayala.
- Parking on siteAvailable at a charge the property sets.
Central Location Located in the heart of Bilbao City Centre, Sercotel Ayala is within walking distance of major attractions such as Campos Eliseos Theatre, Arriaga Theatre, and the Funicular de Artxanda.
Modern Amenities Enjoy a comfortable stay with amenities like a 24-hour front desk, free WiFi, buffet breakfast, Smart TV, and minibar in every room.
Nearby Landmarks Explore Bilbao's cultural scene with the Guggenheim Museum, Euskalduna Conference Centre, and Bilbao Fine Arts Museum all just a short distance away.
Experience the best of Bilbao at Sercotel Ayala. Book your stay now for a memorable trip!
What this place offers
- WiFi available
- Free WiFi
- Parking
- Non-smoking rooms
- Air conditioning
- 24-hour front desk
- Heating
- Pets allowed
- Lift / Elevator
- Laundry
Rooms
8.8
Fabulous
Rated 8.8 out of 10 by 4,979 guests who stayed here.
- Cleanliness8.5
- Service9.5
- Location9.7
- Rooms9.0
- Amenities7.6
- Value8.0
- Food & drink8.5
Guests mention
Excellent central location (walking distance to old town and shopping)Friendly, helpful staffComfortable, modern rooms and bedsGood/generous breakfast cited by manyClean and quiet hotel overallConvenient access to public transport
IsabelleUnited KingdomTrès bon hôtel
Propreté irréprochable et beaucoup de soin dans l’entretien des chambres. Personnel très gentil et serviable.
Josep MariaSpainRecomendable 100%
Todo
Nada
RichardNLHeerlijk hotel
Heerlijke kamer, schoon, airconditioning
Niets
DoloresIEVery comfortable & pleasant stay at the hotel. The staff were excellent, great location.
Greeting & help on our arrival was excellent.
RodicaRomaniaTotul
O minune de hotel
MarcelaUYExcelente hotel
Hotel muy limpio en una perfecta ubicación. Atenciones a los detalles como peine de regalo.
Nada.
Reviews are written by guests who booked through our supplier and stayed, shown as written and in their own language. Category scores are the supplier’s reading of recent reviews, updated August 2026.
Where you’ll be
Canciller Ayala, Bilbao, Spain
Guests rate the location 9.7 out of 10 — exceptional.
Things to know
Cancellation
Each room shows its own terms before you pay.
Most rates can be cancelled free until a date shown on the room.
Non-refundable rates are marked as such.
House rules
Check-in from 2:30 PM until 11:30 PM
Check-out by 12:00 PM
Children welcome
Show more
No pets
Paid parking on site
Non-smoking rooms available
Payment & property
Paid when you book, not at the desk.
Rates include the taxes and fees we can read.
The property may take a card at check-in for incidentals.
What we’d check for you here
- How many rooms they will hold at once, for how long, and on what terms.
- That the step-free room is actually free on your dates, and whether it is a roll-in shower or a bath, which the listing never says.
- That the desk is staffed when you land, and that the room is held past cut-off.
- The pet fee and any size limit, which is where these bookings usually come apart.
- Whether there is room for a pickup, a trailer or a van, not just a car.
- Whether breakfast is in the rate or added at checkout, and what time it runs.
- Whether the rate moves for your dates, and what it includes.
- What the property actually charges at the desk on top of the rate.
Questions about Sercotel Ayala
What time is check-in and check-out at Sercotel Ayala?
Check-in is from 2:30 PM. Check-out is by 12:00 PM. If you're arriving late, tell us and we'll ask the property to hold the room.
Does Sercotel Ayala allow pets?
No — the property states that pets are not allowed.
Is there parking at Sercotel Ayala?
Yes — parking is available on site at a charge the property sets. We check the rate and whether a space can be reserved against your dates.
Is breakfast included at Sercotel Ayala?
Breakfast is offered at the property. Whether it's included depends on the rate — the board type is shown on each room once you put your dates in.
Does Sercotel Ayala have Wi-Fi?
Yes — internet access is listed among the property's facilities.
Can I book a block of rooms at Sercotel Ayala?
The property lists meeting and banquet space, which usually means it handles group business — but how many rooms it will hold at once, for how long, and at what rate are set case by case and are not in any feed. Tell us the dates and the number of rooms and we'll get those terms from the property in writing before anything is charged.
Does Sercotel Ayala have wheelchair accessible rooms?
The property lists step-free or accessible facilities. That flag is the one least able to settle the question: a hotel can carry it and still have a step at the entrance, or a bath rather than a roll-in shower, and it does not say whether the accessible room is free on your dates. Tell us what you need and we'll ask the property directly rather than reading you the flag.
Can I check in late at Sercotel Ayala?
The property lists a front desk staffed 24 hours, so a late arrival should be possible. Standard check-in is from 2:30 PM. Rooms are still released after a cut-off at some properties regardless of the desk hours, so tell us your arrival time and we'll have them hold it.
How do I book Sercotel Ayala?
Put your dates in above and book online, or call (888) 789-8585 and we'll do it for you — including things a booking form can't handle, like a block of rooms, a monthly rate or an invoice for your employer.
Where is Sercotel Ayala?
Canciller Ayala, Bilbao.
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